Google’s Chrome browser will explicitly warn users on pages that aren’t encrypted with a SSL certificate. According to a recent survey, 82% of respondents would leave a site if they saw this “Not Secure” warning.
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When you visit an unsecured website, your browser makes a connection with that website and transmits information publicly. Filling out a form or entering your credit card on an unsecured website means that hackers could intercept the information and steal your data.
By comparison, a secure website with SSL enabled will establish a tunnel between the server that hosts the website and your browser. Any hackers that try to intercept information cannot access the tunnel, which means any information you share on the website is secure. The secure connection and authentication happens in the background in mere fractions of a second and will not affect your website’s performance.
There are a number of visual cues that are immediately apparent for any website enabled with SSL. Let’s go through a few of them:
HTTPS: Within the URL of your browser, you may commonly see “http://”. When the additional ‘s’ is present, it will display as “https://” and visitors will be able to tell the site is secure.
In some browsers, such as Google Chrome, the URL bar will say “Secure” and display a green lock icon when visiting a site that has SSL enabled.
Some websites, primarily ecommerce, will add a badge to the web page indicating that it’s secure.